Encore Digital Connect

There’s no age limit when it comes to entrepreneurship.

Women over the age of 50 are among the fastest growing groups of entrepreneurs. But often, they don't have the same access to digital tools that are constantly changing. To close the digital divide, the Women’s Business Center of Northern Ohio and the Cleveland Foundation developed Encore Digital Connect.

Encore Digital Connect is for women business owners aged 50 or older. The program consists of four 8-week cohorts throughout the year with five entrepreneurs per session to allow individualized instruction. 

 

Upon complete the program, graduates will have an understanding of:

  • The basics of branding, slogans and logo

  • How to create and manage their own website through Wix

  • Graphic design basics from Canva

  • Social media best practices 

 

In addition, one-on-one advising will be offered to each participant, to be scheduled with the advisor or consultant between the class schedule.

Need equipment for the class? The WBC has resources available to those that need it.

Course Schedule

Participants will meet Wednesdays from 5:30 - 7:00p.m., alternating between meeting in-person** at the WBC office or on Zoom.

  • Week 1: Orientation Week - Computer, Email, Smartphone basics

  • Week 2: Branding/ Logo

  • Week 3:  Photography 101

  • Week 4: Wix Part 1

  • Week 5: Wix Part 2

  • Week 6: Social Media Part 1

  • Week 7: Social Media Part 2

  • Week 8: Wrap up/ Pre-Launch

**We will be adhering to the CDC guidelines for indoor small gatherings of individuals with uncertain vaccination statuses. Social distancing, physical dividers, taking temperature upon arrival and mask wearing will be mandatory to ensure the safety of staff and program participants.

Important Dates

June Cohort

Application Due:  June 15 at 12:00 p.m.

Orientation:  June 16

August Cohort:

Application Due: August 10 at 12:00 p.m.

Orientation: August 11

   

Take the first step to a better online presence now!

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Tap into Encore Digital Connect and amp up your digital presence!

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